Ever found something that you’d always heard about, but never managed to track down for real? A feeling of satisfaction fills you as you realise that now, finally, you can find out exactly what everyone was blabbing about all these years. You might even expect it to be good, because, well, everyone talks about it, don’t they?

You even feel a little guilty, because once you pretended you knew, and while you got away with it, you wanted to be sure next time they couldn’t catch you on the hop.

So: now you’ve found it. And naturally, you’re going to indulge yourself, because if it’s as good as everyone has said it is - and that’s a lot of people, so the effect is cumulative even - it doesn’t matter how much time, money or effort it takes. Finally, you too can join the all-knowing club. Satisfaction is imminent!

But when you, it falls flat. In fact, it falls so short of the hyped impression you had you wonder if you got the right one. No, the packet says it’s the right one, the core bits show it’s the right one, but…. oh dear. You’ve fallen into the hype trap!

In fact, it’s so bad, you’re now inclined to go back to those very people, the hyping majority, those overpowering sheep, and throw it right back at ’em. Argue! Disagree! Dispel the myth!

Find out if one of them has been lying about it themselves!

Blade Runner? That’s the one for me. Bah, silly waste of time.