Ideas from HBR
I’ve started listening to podcasts recently, and one that seems to work really well for me is the Harvard Business Review Ideacast. Ok, it’s a little bit B-School, a little bit world-of-work, but it’s surprisingly interesting despite the apparently staid context in which it exists. Here’s some interesting episodes I’ve listened to recently, along with ideas in them: [The “Jobs to be Done” theory of innovation ](https://hbr.org/ideacast/2016/12/the-jobs-to-be-done-theory-of-innovation.html)It's an idea that’s come up on my radar recently, but I had assumed it was a new spin on the Getting Things Done productivity method. Turns out, it’s a different way of looking at how people interact with things and companies. In brief, when you’re buying a product (or a service) from a company, it’s not because you want the product, it’s because there’s a proverbial “job” to be done - whether that “job” is satisfying your hunger, or getting to a place; framing it that way rather than buying a burger or jumping in a cab lets you identify better what the actual activity being performed is, and this helps identify areas and ideas for innovation. ...