Google's Leverage
Up until now, it looked like Google was chucking services out there in the hope that it would stick; Google Apps for Your Domain was mostly about getting businesses into the Google hivemind space by appealing to users who wanted to have their home experience of GMail at work too. Almost by accident they managed to pick up a bunch of micro-businesses whose only presence on the web had been a website built for them years ago but who didn’t want to bother setting up and maintaining a mail server to respond to the three emails a week they were likely to get. ...